About the Founder
Ingrida Cerniauskaite is a consumer brand operator, founder, and growth strategist with over ten years of hands-on experience building and scaling DTC brands across international markets.
Her path into business was entirely self-made. Starting in 2016 with no industry background, no connections, and $2,000 in borrowed capital, she taught herself ecommerce from the ground up — identifying underserved product categories, building private label brands on Amazon FBA, and learning every layer of the business through direct experience.
That foundation led to Fraîcheur Paris — a beauty brand she built from scratch, scaled across 30+ countries, grew into a venture-backed business, and successfully exited in 2022. Along the way she managed every dimension of the business personally — product development, global supply chain, brand, international distribution, team building, and investor relations.
Since the exit, she has continued working at the operating level — leading product and growth inside investment-backed environments, building brands from zero to market, and taking on strategic leadership roles across brand repositioning, acquisition, and commercial infrastructure.
What defines her approach is the absence of distance. Every capability she brings to a client engagement was developed from the inside — not from advising businesses, but from running them. That experience is the foundation of Get Down to Business.
My Experience
What followed Fraîcheur Paris was six years of building something from nothing — learning every part of the business not from a course or a mentor, but from the decisions themselves. Product development, manufacturing, supply chain, brand, growth, international markets, team building, investor relations. All of it, in sequence and often simultaneously.
In 2020 the business secured venture backing. In 2022 it was acquired. Both milestones were the result of deliberate decisions made under real pressure — not luck, not timing, not the right connections.
After the exit, I moved into operating roles inside investment-backed environments — working closer to the commercial engine of scaling businesses, where speed and decision quality matter every day. That experience added a different dimension to what I already knew as a founder — one that sharpened how I think about growth infrastructure, capital efficiency, and what actually holds a business together as it scales.
Everything I know came from being inside the problem — not observing it from the outside.
Why This Agency Exists
I started Get Down to Business because I wanted to bring that operating perspective into other businesses — not as a consultant who arrives with frameworks, but as someone who has actually been inside the problem.
Most brands at the growth stage have access to tactics, tools, and agencies. What's harder to find is senior judgment that connects product, brand, operations, and growth into one coherent strategy — someone who has made the calls, lived with the consequences, and learned what actually holds a business together under pressure.
That's what I bring to every engagement.
I also started it because I genuinely care about solving real problems. Not presenting strategies that sit in decks. Not advising from a distance. Getting into the details of a business, understanding what's actually limiting growth, and helping fix it.
How I work today
I work directly with a small number of clients at a time. That's intentional — it means every engagement gets real attention, not delegated output.
The work is collaborative and direct. I work best with founders and leadership teams who are genuinely invested in their business, open to challenge, and willing to act on what the strategy reveals. If a client trusts the process, the results follow.
When additional expertise is needed, I draw on a trusted network of experienced operators — ensuring depth without unnecessary complexity.
I'm not the right fit for everyone. I work best where there's trust, shared ambition, and a genuine desire to understand not just what to do — but why.
A FEW THINGS WORTH KNOWING
I'm Lithuanian, based in Vilnius — though rarely in one place for long. Travel is part of how I work and how I think.
My path into business wasn't planned or inherited. I didn't study for it, wasn't guided into it, and didn't have a network waiting when I started. What I had was curiosity, a willingness to take risks others wouldn't, and enough resilience to keep going when things got hard — which they did, regularly.
That background shapes how I show up in every engagement. I know what it feels like to make difficult decisions without a safety net. To back yourself when others don't. To figure things out in real time, under real pressure, with real consequences.
It also means I don't take the trust a client places in me lightly. When someone brings me into their business, I treat it with the same seriousness I brought to my own.
